Design and Marketing Manager

NTCA–THE RURAL BROADBAND ASSOCIATION

Virginia, 3/11/13 ­– 10/2/17

Create, design and produce, from concept of message and design, to final product, the marketing and corporate materials for meetings, events and products for NTCA and associated organizations and programs. Materials range cross media and platform from print, to digital to web. Develop marketing/ad campaigns for Rural Telecom magazine and other publication/communications products. Supervise two marketing specialists in their responsibilities and their creation and maintenance of marketing plans, creative briefs and production schedules. Review message and content to ensure that it is audience focused, consistent and tailored as needed for various media. Develop, maintain, and enforce the NTCA corporate brand, graphics and logo standards as well as create identity and usage standards for additional affiliated organizations and programs, when used in conjunction or separately, to maintain and strengthen all brands. Manage scope of work for outside designers and work with vendors that produce the final products.

Principal

NANCI DAVIS GRAPHIC DESIGN

Springfield, Virginia, 01/01/11 - Present

Work with clients by providing creative direction, and guidance, from concept to final product, in creating materials for various media platforms to meet their needs. Services include graphic design, writing/ wordsmithing, and production for both paid and volunteer projects on a freelance basis. Projects include invitations, association membership materials including PDF fillable forms, marketing brochures, meeting materials, logo design, collateral creation, tradeshow banners and signage, etc., both print and web based. Work with vendors on behalf of clients to manage printing and/or other types of production of materials.

Production Manager, Art Director, Studio Manager

WILLIAMS WHITTLE

Alexandria, Virginia, 10/17/11 ­– 06/15/12

Production Manager: Managed the production process from quote, to final product for all advertising and collateral projects including in print, video, online/email media, TV, radio, signage, large format, tradeshow, etc. for a variety of clients. Handled process from opening new jobs, estimating, purchasing, developing and maintaining schedules prepping work for final production, oversee outside production (press checks, locations and talent logistics, etc.).  Developed and maintained relationships with outside vendors to achieve the desired quality and style of product and maintain schedule and budget parameters.

Art Director: Create, design and layout projects both from concept and in a production capacity. Supervise the traffic and production associate, production artists in-house and freelance contractors as well as provide them with art direction and project over-site.

Studio Manager: Work with the Account Executives as gatekeeper and communicator to make sure that the clients needs are met. Work in conjunction with the Creative Director and Senior Art Director to ensure that all projects are covered, on schedule, and meet the quality standards of the agency. Maintain the workflow of production in-studio and with outside services.

Manager, Design and Production

ASAE

Washington, D.C.  12/05 – 12/10

Created and presented concepts and then designed and produced marketing materials, brochures, conference materials, logos and brand imagery, animated and static online ads, web, email banners and artwork for the website, and other print and electronic media from the chosen concepts. Oversaw the designs, concepts, and workflow of additional freelance designers to keep all materials consistent with creative brief goals and brand image. Worked with the director of marketing and other marketing managers in a team environment to develop concepts, improve copy for messaging, and produce interesting, attractive, and effective marketing pieces.

Managed the production process from concept to final product for all marketing materials, ensuring that brand and graphic standards were upheld, deadlines met, and budgets maintained. Worked with the traffic and production associate manager to maintain the bid process for all printing, signage, electronic media, and specialty items, and to manage scheduling and timely completion of projects. Developed and maintained relationships with outside vendors and designers to achieve the desired quality and style of product while maintaining schedule and budget parameters.

Director, Creative Services

VOLUNTEERS OF AMERICA

Alexandria, Virginia 11/99 – 8/1/05

Responsible for creative direction, development, design, and production of all print material for the national organization and 40 affiliates. Oversaw design and content of the national website. Transformed design department into one that was creative, efficient, and cost effective. Created the ability to offer design services to the local affiliates, saving them design costs, and improving the consistency of branding and messaging across the organization.

Project Management

• Delegated and supervised the workflow for the in-house graphic designer and hired and managed freelance design consultants.
• Developed, maintained, and enforced corporate graphic and logo standards and instructed staff on the correct usage of graphic and logo standards.
•  Instituted organization-wide production schedule for all print materials.
• Approved and enforced design and logo standards of signage nationwide.
•  Served as technical expert and counselor on design and production issues to all national staff, including 99 Housing facilities, 24 Healthcare facilities and 40 affiliates nationwide.
• Developed and maintained annual budget for graphics department.
• Negotiated vendor relationships and managed all aspects of publication printing, photography, and scheduling for print, specialty items, display materials, photography, SPIRIT magazine, etc. 
•  Provide guidance and direction on web site design.
• Supervised three administrative employees
• Conducted quarterly employee reviews.

SPIRIT Magazine

• Brought the design and production of this signature publication in-house, resulting in significant savings and improved quality control.
• Directed, designed, and produced three issues annually.
• Responsible for each issue from concept to final product including supervision of printing and adherence to deadlines.
• Supervised and directed outside editor and developed story ideas.

Graphic Design

•  Designed and produced all print materials (including annual reports, SPIRIT magazine, conference materials, brochures, newsletters, marketing pieces, public service ad campaigns, and packaging) from concept to final product under tight budgets and time-constraints.

Additional Responsibilities

• Conceived, implemented, and directed production of a customized newsletter program for 99 nationwide housing communities and 24 assisted living and long-term care facilities.
• Devised and managed annual children’s holiday card art contest.